eCommerce Sports clothing

Taking eCommerce for Custom Sport Apparel Brand to the next level

Creating a bigger impact by focusing on the user experience

Improving conversion rate through visual design and A/B Testing

How did we turn this project into a succes?

Design Thinking vs eCommerce Sports Brand

By doing extensive research into the field of Sports Clothing, we were able to create multiple personas. With these personas we wrote and prioritized user stories.

Easy search functionality

By adding a autocomplete with preview dropdown, users get instant feedback while search for their city.

Request new cities

When your city is not available, you can request your favorite city for free. We link to this page on multiple occassions.

Communicate Product Benefits

A full redesign also includes the product page. We made sure we communicated the USP’s in a clear fashion.

Easy to use account page

We created an easy-to-use section where customers can find their order status and change their addresses.

Personas & Customer Journey Experience

When you base your personas on real-world interview they are acutally, quite handy!
Get to know the road your customer travels. From start to finish.

We get by with a little help from my friends:
The Olympic Dutch Softball Team!

We are incredibly thankful for connecting with the TEAM KINGDOM OF THE NETHERLANDS

eCommerce Sports clothing

Design Thinking vs eCommerce Sports Brand

Gorgeous. High-quality video sharing on desktop, mobile, tablet

Change the color to match your brand or vision

Autocomplete Preview Search

Modern solution for our user's search challenge

Request Your City

Everyone can request their favorite city as a unique Maplegging

Because Mapleggings work with a Print-On-Demand (POD) supply chain, we are able to create one-of-a-kind leggings. Every user can request their favorite city for free!

The Product Page

Designing the perfect product page

What do our users want? Amazing product photos and clear information about the product, the size, and how to order.

Interested? Get in touch!