Value Proposition Canvas

How to better understand customers and create value propositions that sell

You have an idea for a product or service, but how will you realize that idea without burning piles of money and precious time? Millions of people are using Value Proposition Canvasses to create value propositions customers want. We’ll show you how we can help as well!

1. Know your Customer (Canvas)

Together we’ll guide you through the Customer Canvas. Based on user research and interviews, you’ll be able to identify the customer’s Jobs-to-be-done, the pains they face when trying to accomplish their Jobs-to-be-done, and the gains they perceive by getting their jobs done.

2. Explain your idea clearly by mapping your Value Proposition

Define the essential components of your offering, how you will relieve pain, and create gains for your customers.

Achieve Product-Market Fit: Why your customers will care about your idea

Believe it or not, building something nobody wants is the number one cause of death for businesses. We’re confident your jaws will be on the floor once you realize how many gaps you’ll find in your value proposition!

Save yourself a costly failure in a single day

Until you’ve identified the unknowns and reduce uncertainty – you run a very unnecessary risk. We’ll show you how to find hidden assumptions that could kill your idea. You’ll better understand what will work, what won’t, and how to proceed with confidence.

Don’t let the fear of failure weigh you down. With these engaging exercises, you’ll be ready to go from idea to reality. Join us in an online workshop and create your Value Proposition.

Interested? Get in touch!